Boston's new ad campaign promoting bike helmet use has been the talk of the web this week. The ads, featuring graphic images like a young man with a bloodied face, are designed to show people the consequences of riding without a helmet.
Not everyone thinks that's the best way to get the message across. Bostonrider.org, the Hub's go-to blog for cyclists and anyone interested in city transportation issues, thinks the ads would scare would-be cyclists from even trying.
Universal Hub weighed in as well, saying the ads hot you like a two-by-four to the face. And nationally, Atlantic Cities picks up on the controversy as well, asking whether such shaming campaigns are ever effective.
What do you think? Does a little fear act as a motivator? Or are the ads too graphic to make their point? Is this public shaming or an earnest attempt to change public attitudes? Tell us in the comments below.