The summer's over and kids are heading back to school. The MBTA hopes that a new video and catchy tune will help teach kids about subway and bus safety. The "Safety Bounce" video, released on the first day of school, has T workers dancing to a ditty put together by a couple of local artists. Watching where you step, where you stand, and how you act on the T are major safety items listed by the singers and rappers. The dancing, however, is just for fun.
But how does the T's new Public Safety Announcement stack up with other music-forward attempts to teach Boston-area kids important life lessons?
Just over 10 years ago, the Baby Safe Haven movement was sweeping across the state. After the measure won on a statewide ballot, proponents put out this rap video to let kids know how they could unburden themselves of an unwanted child:
And anyone who was a kid in the 80's remembers McGruff and Regina on WLVI and other local stations.
But music-based PSAs go further back than the era of rap and brightly-colored 80's pop. You couldn't get through a 1970's Saturday morning cartoon commercial break without bumping into Timer:
Or maybe the T should have scrapped the music altogether and hired some old kid-friendly robots to warn about the gap between the platform and train. It did wonders for child smoking back in the day:
A still from the T's new "Safety Bounce" video. Credit: MBTA
What do YOU think? Is the T's new video a savvy way to reach kids with a safety message? Or is it a tin-eared attempt that will make the intended audience laugh instead of learn? Tell us your thoughts about the T video and share your favorite old PSAs in the comments section below!